Vital Lounge Opened Officially

On Friday, October 17, 2025, the time had finally come: the new Vital Lounge at I AM HOTELS Graz-Seiersberg officially opened its doors, creating a unique destination for regeneration, energy, and innovation on the outskirts of Graz. Numerous guests attended the opening day, making it a true highlight and a strong starting signal for this new health concept.

A great launch with many guests

Interest was already high in the morning during the business breakfast, which was very well attended. Guests took the opportunity to connect, exchange ideas, and learn more about the new offering. The Vital Lounge remained lively and busy throughout the rest of the day as well—an encouraging sign of how strongly modern recovery and cold therapy resonate in the region.

Guests from the business breakfast climb the stairs to the Vital Lounge.

Many guests eagerly visited the new I AM HOTELS Vital Lounge.

Official opening: Cryo test with Mario Haas

A standout moment of the day was the exclusive first test of the new cryotherapy chamber at –110 °C by football legend Mario Haas. With his official “first freeze,” he symbolically opened the Vital Lounge and set the tone for an exciting and inspiring day—prompting plenty of curiosity and conversation among the visitors.

Mario Haas points to the display of the cryogenic chamber.

Soccer legend Mario Haas officially opened the cryotherapy chamber

Insights into cryotherapy, health & biohacking

Following the opening, guests enjoyed a varied program featuring expert perspectives on cryotherapy, biohacking, and modern health prevention.

Christian Url, Managing Director of I AM HOTELS Graz-Seiersberg, Bed & Breakfast Leoben and the Vital Lounge presented the vision and concept behind the Vital Lounge and explained how it connects premium hospitality with cutting-edge health innovation.
Clemens Gugl, founder and CEO of Austria’s largest biohacking network, delivered inspiring impulses and practical ideas for boosting performance, recovery, and wellbeing in everyday life.

The mix of expert input and personal exchange made the afternoon both informative and motivating for everyone present.

Clemens Gugl, Mario Haas, and Christian Url engage in an enthusiastic conversation

Clemens Gugl, Mario Haas, and Christian Url in a relaxed conversation

Culinary partner: s’Biergartl

Guests were also treated to a healthy and enjoyable culinary accompaniment by Thomas Sonnleitner and the new host team from s’Biergartl. Nutritious snacks, light bites, and refreshing drinks complemented the day perfectly and matched the Vital Lounge’s focus on a holistic, feel-good experience.

Thomas Sonnleitner accompanied by a woman in front of the new s'Biergartl location in Graz-Seiersberg

s'Biergartl has opened a new location at I AM HOTELS Graz-Seiersberg

Impressions from the Vital Lounge

The Vital Lounge made a strong visual impression as well: the high-tech cryo chamber with its signature blue glow clearly stood at the center, while the newly designed rooms created an atmosphere of calm, style, and wellbeing.